I’m Back!

I’m back!

It’s been more than a few months since the last time I blogged, and a lot of things have changed since then. I graduated from Lindenwood, moved into my house full-time (finally!), and we added to our little family in the form of a new puppy. I also joined a gym.

It’s my goal to get back to blogging before the end of the year. Now that things are settled at home and work, I’m starting to feel like I have a little free time to do it. I’ll probably expand my topics a bit and reformat some of my old material.

Keep on the look out for more exciting things to come in 2013!

MilaCampbell

One Down…

After a successful first week of Creating and Managing Your Online Personal Brand I am now more prepared to enter the world of Web 2.0 with confidence and begin building a successful personal brand.

 

All of the topics and activities combined personal experience with the knowledge of the social media savvy to develop open communication and interactive lessons.

 

Personally, I’m not usually a great participator in class discussions. I prefer to listen and learn rather than add my opinion unless it’s relevant. This week I got involved through Twitter and class, and I must say I learned a lot.

 

You Should Know…

Twitter– Communication in 140 characters or less. Twitter is the hot social medium in 2012. It’s strengths are its useability, connectivity, and lack of privacy controversies.

 

Twitter uses a basic layout which allows even those who are not necessarily tech savvy to use it. Profiles are limited to a short description, and there are no photo albums to manage.

 

The networking possibilities of Twitter are nearly endless. You can follow people you know personally, celebrities, or authorities on any topic. Hashtags (#) allow users to join global conversations and develop credibility among the community.

 

Finally, Twitter, unlike other SM outlets (sorry, Facebook), is primarily free from privacy scandals. The goal of Twitter is to share with others and build connections, so privacy is not necessarily a desired option. However, Twitter does allow users to restrict their tweets to followers if they choose.

 

Synopsis and Objective- Another goal of the week was the development of a synopsis and objective, both of which are valuable tools in brand promotion.

 

The synopsis is a short statement which is intended to capture the essence of the subject and promote interest among readers. The trick when writing a synopsis it to utilize valuable keywords without sounding too much like a vocabulary lesson.

 

Personally I’m not an advocate of the objective statement. The objective typically declares the type of work the subject would like to do and why. In the same form as the synopsis, it is meant to be short and to the point. The issue I find is that this is often limiting and may cause employers to overlook potential hires as a result.

 

The synopsis and objective are useful when creating a resume or profile. You can check out mine here.

 

Brand Personality– The perception others have of your brand is its personality. This perception is the result of a multitude of aspects. Physical appearance, manner of speech or writing, vocabulary, and online presence are all factors.

 

Something to consider is that every time you interact with the public in any capacity you are making a brand statement. I believe this gets lost in the social media world. No matter how strict your privacy setting may be, every comment you make or photo you post is available to the world.

 

It is crucial to evaluate the potential consequences of everything you say or do.

 

A quick way to evaluate brand personality is to gather comments from readers or peers. You can also review your own postings to evaluate yourself.

 

SEO– Search Engine Optimization is crucial. If you’re not using it, start now. I’m fortunate enough to be the only person in the world with my first and last name combination. That means when I Google my name, everything on the first page leads directly back to my blog, Twitter, Facebook, and LindenLink articles.

 

Unfortunately, most people will find that others share their name who may appear first. This can be combatted through tagging, categorizing, and actively promoting your brand.

 

Want mire information about maximizing your SEO? Check out this article from Search Engine Watch.

 

Networking– Once you’ve gotten a start on Twitter and blogging, you can start networking. Follow as many people as you can, read blogs, and above all start conversations! You never know when a Twitter acquaintance may be the one to set you up with a future job.

 

Let’s Talk Passion…

Unlike those who have always known where they wanted to go in life, I have only very recently found something that I am truly passionate about.

 

I have talents and interests, but overall none of them were cause for great inspiration. I once wanted to be a teacher, but found the classroom structure and new requirements limiting. I considered writing, but my strengths are of the academic variety, and unfortunately there is little left to write about history that has not already been written. So, where does that leave me?

 

I mentioned in my last post that I moved to a new house last summer. I spent two months doing nothing but decorating, organizing, and cooking.

 

That’s when it hit me. I was taking something I loved and putting it to practical use. While I will likely spend a long time laying the groundwork, I eventually hope to lead a homemaking empire to rival that of Martha Stewart.

 

If you’re going to dream, dream big.

 

Ideally, I will be able to use the valuable lessons of PBandJterm to maximize my brand awareness and emerge as a professional in an industry filled with hopefuls.

 

Personal Brand Statements

Synopsis:
Hard working, dedicated communications student continually striving to produce original, written content and pursue a variety of creative ventures. 

Objective:
Seeking a position involving opportunities to produce material for publcation which enhances the availability of both fiction and non-fiction content to the general public.

Getting Started

Alright, blogging is something I have been working on for a few years, but never really stuck with or devoted to. Hopefully, with the New Year and new classes, I will be able to keep with it this time and make reading what I have to say worthwhile.

Google:

When performing a Google search for my name I was slightly surprised with the results. In addition to links to my Facebook, Twitter, and Linkedin accounts there is a post written in 2004 by my then-boyfriend about our relationship.

I was surprised to see it, and more surprised that, of all the things Google could have returned, that was the result that appeared. As I am no longer in contact with him I cannot simply ask him to remove it.

Hopefully when my name is searched for a job the date appears and any perspective employers will be mindful of the fact that my behavior at 14 is a far cry from my behavior at 21.

Aside from that minor detail, all of the accounts related to my name are private, and users who are not connected to me on those platforms are unable to see much except for a photo. I am careful to manage my privacy settings so that whenever systems change I am able to maintain this status.

Employment:

Currently I am interested in the publishing industry. Editing, marketing, and the process of evaluating manuscripts fascinate me. I would love to be the person who discovers the next J.K. Rowling.

Unfortunately I do not know anyone within the industry. Through Twitter and professional sites I am trying to make contacts which will help to advance my prospects following graduation.

Confidence:

When it comes to sharing what I know with others, I have no qualms about taking on an instructive or leadership role. Through tutoring and shift management positions I have learned to project myself and insure that my advice and opinions are received.

I am new to sharing what I know via the internet. Aside from social networking sites, which I use infrequently and mostly for following others, I am not used to producing content for such a wide space.

Hopefully I will be able to build my net confidence and begin feeling comfortable enough to post the projects I have been working on as well as some of my writing.

I am often asked for advice about writing, editing, cooking, and making DIY projects. I would love to create a space to expose my knowledge to a wider audience.

Bringing It Home:

It is important to me to utilize the many benefits that the web has to offer. Between audience potential, advertisers, and media exposure the net is a modern entrepreneur’s dream. There is potential to be great without ever leaving your own house.

Personally, living an hour from civilization, I could use an occupation that does not involve driving to the office each day.

So, the moral of this post is my goal for 2012: get out there and get blogging!

Wordle: Untitled

Procrastination Project

Instead of working on my J-Term homework last night I decided to make night lights for my room!

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These jars are so simple yet make a great piece for a dark room.

All you need are glow sticks and jars.

First you need to break the glow stick. I recommend using the bracelet variety which have a softer shell than most. Fully release the liquid before cutting the end.

Pour the glowing liquid into the jar and swirl to make designs.

Voila! Five minutes and you have night lights.

Spreading the Message

In 2002, Wall Street Journal reporter Daniel Pearl was captured and killed while on an assignment in Pakistan. Before his murder, Pearl was taped denouncing U.S. Foreign policy and confessing his Jewish faith. Pearl was then killed on camera, and his head was held aloft by one of the captors.

As gruesom as the footage is, CBS determined it necessary to air clippings during the evening news. While no graphic depictions or the actual murder were included, the airing sparked controversy between CBS and Pearl’s family.

CBS argued that the airing was intended to give light to the type of blatant propaganda being used against the United States. Pearl’s family, on the other hand, deems the video inappropriate, claiming that it serves to further the message of hatred initiated by the murders. Additionally, members of the justice department expressed concern that eventually the unedited tape would become public.

This became reality when the Boston Phoenix linked the unideted version later in the year. A week later, the publication included images of Pearl’s decapitated head in the hard copy of the paper.

The publication of the video by reputable news sources was unethical and disrespectful to the memory of a fellow journalist. While the story was important, there are limits on the graphic nature that should be available for viewers. Including the footage inspires hatred on both sides of the line. It not only brings awareness to Americans, but also terrorist sympathizers.

The inclusion of graphic decapitation photos in a newspaper is completely reckless. Publications which are accessible to the general public, including children, have a social responsibility to protect the readers.

It can be concluded that the publication of both the video and summary were unethical and disrespectful.

Quidditch Takes Flight

 

               While Lindenwood focuses on its transition to NCAA, another sport is taking off across the country. Quidditch, the mythical sport played in the Harry Potter series, has become a popular pastime among college students, involving intramurals, club teams, colligate leagues, and even an international world cup.

                Quidditch has rapidly expanded since 2005. The Quidditch World Cup was established in 2007, where the first intercollegiate match was played between Middlebury, the home of college Quidditch, and Vassar College. Over the weekend of November 12, 2011, more than 2,000 athletes on 98 teams from five countries competed in the fifth annual International Quidditch Association World Cup.

                This level of competition is not for the faint of heart. Over the course of the tournament, sixteen players were taken to the hospital with injuries ranging from concussions to broken bones. Despite losing its captain in the semifinals due to a head injury, Middlebury won its fifth consecutive World Cup title over Florida Quidditch in a close match that was ultimately determined by the capture of the Snitch.

                In 2011,Lindenwood joined a growing group of schools with unofficial leagues. Played as a fall intramural, Quidditch developed into a competition with growing interest. Brynn Sebring, captain and coach of The Masters of Death, led her team to victory in the program’s inaugural year. When asked how she fell in love with the game, Sebring responded, “I’m a huge fan of the books, who isn’t? However, I first learned about Muggle Quidditch when my high school formed a team.”

                Enthusiasm translated into victory for The Masters of Death, a team that flew on golf clubs (except the Seeker, Trent Farmer, who rode a Swiffer) due to the lightweight quality. These substitute brooms would not be allowed in IQA regulation play, however. As Sebring says, “Lindenwood used IQA rules to the best of their ability. There are some pretty insane rules about broom length and exact dimensions of the pitch that were unrealistic to enforce with the game being so new at Lindenwood.”

                In IQA regulated play, referees and Snitches (an unaffiliated individual dressed in yellow who’s capture ends the game) attend workshops and training sessions to develop their skills. Who were the Snitches used at Lindenwood? “No one is going to be surprised when I say I think they were Work and Learn students,” says Sebring.

                This type of play will change at Lindenwood in the future, as steps are taken to develop a serious team with chances of competing at the World Cup. The current in-house tournament system could be used to further this goal. While most colleges have a single, traveling team, others such as Middlebury compete among their own schools to ensure that the team with the best chance of success competes in intercollegiate matches.

                Sophomore Kaity McAllister says, “I think it would be awesome to see a tournament, because then more people would have a chance to play and get involved.” Luckily for McAllister, she will be around to experience the future of Quidditch at Lindenwood.

                Senior David Whitley says, “If I wasn’t graduating this year, Quidditch is something I’d like to try. It’s a great idea. Its too bad it didn’t take off sooner.”

                Whatever the future of the sport on a national level, it seems that Muggle Quidditch has found a home on Lindenwood’s campus and in the hearts of enthusiastic students.

Lindenwood Course Requirements

Students planning to register for Spring courses in November must be aware of prerequisites and course requirements before making appointments with advisors.

The purpose of prerequisites and degree requirements is to insure that the Lindenwood graduate is a well-rounded, educated citizen. This is achieved through admission standards, placement tests, course prerequisites, and the Writing Proficiency Assessment.

As all current student are aware, admission to Lindenwood is granted based upon past academic performance. This is determined through review of high school transcripts, ACT scores, and the admission interview. This is intended to determine if a student has a basic level of achieved knowledge and logical reasoning before beginning college-level courses.

Additionally, placement tests are important. Students who did not complete the Math Placement assessment upon arrival at Lindenwood must do so before enrolling in any math course above Intermediate Algebra (MTH 10000). Due to the progressive nature of mathematics courses, it is crucial that students have prior knowledge when entering a course. Without that foundation, the success of the student would be limited.

In lieu of taking the placement test, students may enroll in Intermediate Algebra as a refresher course before continuing to higher courses.

For some students, placement tests would be ideal in other disiplines as well. One student, Abby Edele, says,

“I wish there was a way to test out of the composition classes. I completed higher levels of English in high school, yet I am still forced to sit through two semesters of these classes. Also, I am unable to take higher level classes until I complete ENG17000, which makes scheduling my courses difficult.”

As noted within the Course Catalog and outlined on each Bingo sheet, each degree at Lindenwood is achieved through a series of classes, beginning with introductory courses and culminating in upper-level, specialized courses.

Courses labeled 10000-19999 are described in the Course Catalog as, “Introductory courses open to all students without prerequisites”, while those labeled 20000-29999 are, “Specialized courses normally open to all students”. Courses exceeding a 30000 level often require prerequisites.

Students must be aware of the prerequisites for courses. If a student manages to avoid any lower level degree-specific courses, he may find himself unable to complete all of the upper level requirements in time for graduation. This is not the ideal situation.

While most prerequisites are designated as necessary prior to the start of a course, there are some instances in which the courses may be taken simultaneously. This decision may fall to the professor, and is not a route that a student should count on.

In addition to prerequisite courses, business students may find themselves unable to register for advanced courses if they have not completed the Writing Proficiency Assessment. This measure is an effort by the School of Business to ensure its students complete the assessment and meet a basic communication standard.  

While this may seem unfair to business students, they may rest assured that all students must complete the assessment prior to graduation. This is a part of Lindenwood’s guarantee that its graduates are able to succeed at written communication in the professional world.

Any student who is unsure if he has met all course requirements may locate more information through the Course Catalog or degree-specific Bingo sheets. Individual questions should be directed to that student’s advisor.

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